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Tag Archives: Logo Design

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In 2014, Yarra Valley restaurant and function centre Zonzo purchased the adjacent vineyard to become Zonzo Estate and begin an exciting new era for the business. Owner Rod Micallef engaged us to revitalise and realign the communication of his already successful brand and manage the design and production of its ongoing applications.

Since the rebrand, Zonzo Estate has sold out of its 2014 vintage and experienced a 120-percent increase in function bookings as of June 2016. Midweek patronage has also increased by 30 percent. Designed by Swear Words.

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Founded in 2012, Another Place is a London-based mobile game developer, formed by some of the key people behind the Xbox Fable franchise. The team is backed by top gaming VCs, including Initial Capital and Connect Ventures.

To launch their new flagship game Battlehand, Another Place required a rebrand that could match the high production values and strong art direction of their games.

The team view gaming as a chance to escape to ‘another place’. Proxy wanted to reflect this in the logotype, playing on the concept of the logo as a portal. It became obvious that the team’s unique character art style required a bespoke lettering style to match. Once Proxy landed on the right metaphor they teamed up with Rob Clarke, to evolve the lettering to work with the team’s artistic style; this was then cropped and displayed in a range of bright colours.

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Barceló Viajes is the leading and most established travel agency in Spain. In the spring of 2015 it became B the travel brand. The independent brand and development consultancy, Nadie, carried out the communications strategy and branding.

Once the new name was in place (the name was developed by El nombre de las cosas) Hey‘s goal was to create an identity for them that would keep the essence of Barceló but show the company in a more modern way –to visually link their new name and strategy with their long-standing reputation.

Hey devised a concept connected to travelling from the visual point of view. Hey wanted the colors and the typography to be taking the new brand away on holiday.

The blue and green carry you off to your desired destination. The stencilling forms a typeface where the cuts represent a journey’s routes. These typographic lines visually link to the lines of separation of the different graphic elements. This creates a flexible visual system which can be applied across all the different communication materials, both online and offline.

The new identity has been rolled out nationally across the whole company including the more than 650 branches in Spain.

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Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. For a down-to-earth brand identity, we created a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to soften digital elements. The loosely drawn lettering and stained timber signage —like the offering and bar itself — feels organic and handmade. Designed by A Friend of Mine.

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The Forever Hope Foundation, who dedicate their time to raising as much money as possible by creating enjoyable, exciting and enticing ways for people to donate to charity, approached Branch with one vision: to give hope to those who need it most. Branch worked closely with the founders to define a launch/ongoing strategy and create an identity that will grow with the foundation.

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Bover is a lightning design company with an important presence in the international market. The company contacted Mucho to create a new visual identity that could reaffirm its positioning, reflecting its values and characteristics that makes it stand out in its sector. Founded in Barcelona, the mediterranean culture is implicit in every working process of the company. So, light was used as the key element of the hole identity.

From a starting point, Mucho let the light invade the word Bover, making the logo transmit that glow. The visual language also reflected this relation with the light and the effect it produces when in contact with different materials. The fact that Bover keeps a link with the handcraft tradition and uses it in their own designs, motivated us to adopt their weft patterns as a visual language. These intended to be a tribute to the craftsmen creativity, as well as to emphasize the effort, the excellence and detail, creating a gesture of empathy directly associated to the company roots.

Mucho have also changed the editorial criteria of the web. Mucho did a careful art direction that values its catalogue content and defined a SEO strategy that positions Bover much better in social networks. In this way, Mucho made that a clear positioning could be potentiated by a solid and coherent communication, that truly defines Bover’s identity.

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Market Pantry is Target’s largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories. Working in close collaboration with the Target creative team, Pearlfisher set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.