In 2014, Yarra Valley restaurant and function centre Zonzo purchased the adjacent vineyard to become Zonzo Estate and begin an exciting new era for the business. Owner Rod Micallef engaged us to revitalise and realign the communication of his already successful brand and manage the design and production of its ongoing applications.
Since the rebrand, Zonzo Estate has sold out of its 2014 vintage and experienced a 120-percent increase in function bookings as of June 2016. Midweek patronage has also increased by 30 percent. Designed by Swear Words.
Founded in 2012, Another Place is a London-based mobile game developer, formed by some of the key people behind the Xbox Fable franchise. The team is backed by top gaming VCs, including Initial Capital and Connect Ventures.
To launch their new flagship game Battlehand, Another Place required a rebrand that could match the high production values and strong art direction of their games.
The team view gaming as a chance to escape to ‘another place’. Proxy wanted to reflect this in the logotype, playing on the concept of the logo as a portal. It became obvious that the team’s unique character art style required a bespoke lettering style to match. Once Proxy landed on the right metaphor they teamed up with Rob Clarke, to evolve the lettering to work with the team’s artistic style; this was then cropped and displayed in a range of bright colours.
Market Pantry is Target’s largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories. Working in close collaboration with the Target creative team, Pearlfisher set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.
With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.