In order to move forward with Ipiranga Seeds branding project, the 2015 brochure reinforce the most important key concepts: the minimalism within the clarity and concision of the information. The front cover presents the year with a embossed finishing so that it can be easily identified. The special die-cut adds design appeal and translates the company’s tagline: ‘for those who want more’. It also divides the brochure in two parts: the first – institutional – and the second – products. To finish, the two pantone metallic colors and the omega staples reinforce the premium positioning. Designed by Saad Design + Branding.
Founded in 2012, Another Place is a London-based mobile game developer, formed by some of the key people behind the Xbox Fable franchise. The team is backed by top gaming VCs, including Initial Capital and Connect Ventures.
To launch their new flagship game Battlehand, Another Place required a rebrand that could match the high production values and strong art direction of their games.
The team view gaming as a chance to escape to ‘another place’. Proxy wanted to reflect this in the logotype, playing on the concept of the logo as a portal. It became obvious that the team’s unique character art style required a bespoke lettering style to match. Once Proxy landed on the right metaphor they teamed up with Rob Clarke, to evolve the lettering to work with the team’s artistic style; this was then cropped and displayed in a range of bright colours.
The Forever Hope Foundation, who dedicate their time to raising as much money as possible by creating enjoyable, exciting and enticing ways for people to donate to charity, approached Branch with one vision: to give hope to those who need it most. Branch worked closely with the founders to define a launch/ongoing strategy and create an identity that will grow with the foundation.
The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia. Almost 2.3 million people visited the NGV in 2014/15, placing it within the top 25 most visited museums in the world. Situated over two magnificent buildings – NGV International and NGV Australia – the Gallery hosts a wide range of international and local artists, exhibitions, programs and events; from contemporary art to major international historical exhibitions, fashion and design, architecture, sound and dance.
Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep was commissioned to establish a revised brand strategy and brand identity for the Gallery. After capturing the organisations’ creative spirit, purpose, values and promise, a salient and potent brand strategy was created that would reflect the ambitions and vision of the NGV and facilitate unique branded experiences for visitors, patrons, partners and supporters.
In bringing the strategy to life, 3 Deep created a flexible and animated visual identity system in order to help identify and canonise the many campaigns, events, initiatives and services provided by the Gallery and its supporting sub brands including the NGV Design Store, NGV Crossbar Cafe, NGV Tea Room, NGV Garden Restaurant and NGV Gallery Kitchen.
Bover is a lightning design company with an important presence in the international market. The company contacted Mucho to create a new visual identity that could reaffirm its positioning, reflecting its values and characteristics that makes it stand out in its sector. Founded in Barcelona, the mediterranean culture is implicit in every working process of the company. So, light was used as the key element of the hole identity.
From a starting point, Mucho let the light invade the word Bover, making the logo transmit that glow. The visual language also reflected this relation with the light and the effect it produces when in contact with different materials. The fact that Bover keeps a link with the handcraft tradition and uses it in their own designs, motivated us to adopt their weft patterns as a visual language. These intended to be a tribute to the craftsmen creativity, as well as to emphasize the effort, the excellence and detail, creating a gesture of empathy directly associated to the company roots.
Mucho have also changed the editorial criteria of the web. Mucho did a careful art direction that values its catalogue content and defined a SEO strategy that positions Bover much better in social networks. In this way, Mucho made that a clear positioning could be potentiated by a solid and coherent communication, that truly defines Bover’s identity.
Rambling Muse is a lifestyle blog providing views of London life, witty commentaries on news and politics, recipes and product features, from writer Clarisse Lehmann. Having lived in New York, Geneva, Tokyo, Madrid and now London, Clarisse’s perspective as an ‘outsider in the city’ provided inspiration for the brand identity – the logo depicts the Little Owl, a non-native species introduced to the UK in the nineteenth century. The owl also represents a keen eye for observation and is culturally seen as wise and informed.
Socio Design re-design of the Rambling Muse brand and website coincided with a revised content and monetisation strategy. The editorial style of the website is complimented by commissioned illustrations from Damien Weighill. Although completed, the launch of the website is currently on hold due to a change in circumstances.
Inside Source has 25 years’ experience planning and perfecting office spaces. They work with clients such as Facebook, Box, Shutterfly and Tango. In 2014 Inside Source merged with Young Office. They approached Mucho for a rebrand, realizing that their existing logo and identity didn’t reflect who they were or what they did as a company.
Mucho‘s concept was to create a logo and brand language created entirely out of geometric shapes. The shapes in the logo create an abstract “IS” informed by architect drawings and furniture typically found in office spaces. Mucho then used these same shapes to develop a custom typeface, iconography and illustrations.
Mucho worked with Reed Words to create the tagline “Inspiring Work” as well as messaging for the website, animation and trucks. Mucho also worked with Bureau of Visual Affairs to design and develop their website.