Casa Bonay is a unique hotel created by people from Barcelona. It occupies a historic 19th-century building located in the Eixample, but the personality of the hotel experience is shaped by the synergy of the city’s creative talents, featuring the collaboration of interesting chefs, young designers, renowned furniture brands, an independent publisher, etc. Casa Bonay suggests a vision of Barcelona remote from the city’s touristy clichés. In building its identity, Mucho came to the conclusion that Casa Bonay should reflect not just a brand but also an attitude, combining the free spirit of its environment with the harmonious fusion of elements not born to coexist. The collage is a language that expresses this attitude perfectly. The entire brand is built with a collection of images that communicate the city with irony, giving Casa Bonay a sense of humour with its own visual language and a character all its own. As part of the project, a book was made documenting the process of creating the hotel. For the cover, some of the fabrics that Batabasta designed for Casa Bonay, were reused.
St Giles House is situated in Wimborne St Giles in Dorset, close to the Wiltshire and Hampshire borders. It is the home to the Earls of Shaftesbury and covers approximately 5,500 acres.
In Jan 2011 Lord and Lady Shaftesbury began the exciting restoration project of St.Giles House and Park to help secure its future as a family home and venue for a whole range of activities.
Lord and Lady Shaftesbury approached us with the simplest of briefs, a compelling new brand for St Giles House. Mega delivered an exciting new identity, website, marketing strategy and art direction.
Photography by Taylor & Porter & Justin Barton
Mural Arts is reinventing and democratizing how the public engages with art, through community-focused programming and art education. J2 Design developed new messaging and designed campaign collateral to convey the overarching message that “Mural Arts” is a lot more than just painted walls.
J2 Design developed core narratives and a positioning statement to help communicate why, what and how Mural Arts does their work – Bold View, Diverse Perspectives, Proud City, Real Progress and Fresh Optimism. J2 Design commissioned a local sign painter to hand-letter the narratives and then incorporated them into the full suite of materials.