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The gum industry has a very dirty secret – the vast majority of gum actually contains petrochemicals. Read any gum label today and you’ll see an ingredient called ‘gum base‘, which often contains the same chemicals used to make plastic bottles and car tires.

Real Good wanted to appeal directly to kids, who generally don’t care about ingredients, and to concerned parents looking for cleaner options. The Butler Bros. worked with them to design identity, packaging and messaging that combines a vibrant color palette, playful copy, and a set of whimsical rainforest inspired illustrations to give Real Good a way to appeal to both audiences. The Butler Bros. used ‘always gunk free’ as an informative but low-key way to start the conversation about the garbage found in other gum.

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Music Together is the longest running early childhood music program stressing adult involvement in mixed-age classes involving singing, moving, chanting, listening, and exploring. With licensees in 40 countries, Athletics worked with Music Together to refine their strategic vision and develop a new identity that speaks to the universal joy that music provides. Athletics created a holistic brand platform that touches every aspect of how Music Together communicates visually including identity, song books, products, motion graphics, website and all internal and external marketing and communications.

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Casa Bonay is a unique hotel created by people from Barcelona. It occupies a historic 19th-century building located in the Eixample, but the personality of the hotel experience is shaped by the synergy of the city’s creative talents, featuring the collaboration of interesting chefs, young designers, renowned furniture brands, an independent publisher, etc. Casa Bonay suggests a vision of Barcelona remote from the city’s touristy clichés. In building its identity, Mucho came to the conclusion that Casa Bonay should reflect not just a brand but also an attitude, combining the free spirit of its environment with the harmonious fusion of elements not born to coexist. The collage is a language that expresses this attitude perfectly. The entire brand is built with a collection of images that communicate the city with irony, giving Casa Bonay a sense of humour with its own visual language and a character all its own. As part of the project, a book was made documenting the process of creating the hotel. For the cover, some of the fabrics that Batabasta designed for Casa Bonay, were reused.

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Freedom to be yourself and discover the undiscovered. Feeld, formally 3nder, has created a platform that welcomes people, communities and a sense of welcome to the dating app market place. Dimo approached us to rebrand, rename and reposition the current app, most famous for its ability to bring three people together. The rename is a response based on the basic structural elements of a community – in the way that in its most simplistic incarnation, a community connects, builds, joins and links.

The app becomes a space that connects people together to create wider communities with similar interests. There is a sense of belonging to something that is constantly evolving and creating new experiences for members to become a part of. Designed by Two Times Elliott.

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St Giles House is situated in Wimborne St Giles in Dorset, close to the Wiltshire and Hampshire borders. It is the home to the Earls of Shaftesbury and covers approximately 5,500 acres.
In Jan 2011 Lord and Lady Shaftesbury began the exciting restoration project of St.Giles House and Park to help secure its future as a family home and venue for a whole range of activities.

Lord and Lady Shaftesbury approached us with the simplest of briefs, a compelling new brand for St Giles House. Mega delivered an exciting new identity, website, marketing strategy and art direction.

Photography by Taylor & Porter & Justin Barton

 

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Mural Arts is reinventing and democratizing how the public engages with art, through community-focused programming and art education. J2 Design developed new messaging and designed campaign collateral to convey the overarching message that “Mural Arts” is a lot more than just painted walls.

J2 Design developed core narratives and a positioning statement to help communicate why, what and how Mural Arts does their work – Bold View, Diverse Perspectives, Proud City, Real Progress and Fresh Optimism. J2 Design commissioned a local sign painter to hand-letter the narratives and then incorporated them into the full suite of materials.