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Sweden have a housing crisis and need to build 700 000 recidences until 2025. In order to do this the prices have to decrease so cheaper housing can be built. The Swedish Association of Public Housing Companies came up with a solution. A few houses they called Kombohus where every house could be built to a 25% lower cost.

SNASK created a concept called “From words to housing” and built an entire interactive paper city. The city was photographed with a street-view camera and programmed so visitors to the website could virtually walk around in it. Lots of quotes about the housing situation was collected from real people on social media and presented in the city. Visitors could make their voice heard by sharing their point of view and together put pressure the athorities for cheaper housing.

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Yerba Buena Center for the Arts (YBCA) is one of the nation’s most innovative contemporary art centers that expands and extends what an art center can be. Founded in 1993 as the cultural anchor of the Yerba Buena Gardens development, they serve the diverse and ever-evolving community that surrounds them. From their leading edge exhibitions, performances, and films, to their groundbreaking civic initiatives and community partnerships, YBCA is where creativity, people, and new ideas collide. Their mission is to generate culture that moves people, because they believe it’s the responsibility of arts organizations to spur and support major societal movements.

While YBCA is a new kind of art center, whose work spans the realms of art, civic engagement and public life, much of the San Francisco community knew them only as a venue or host for performances and events. There was a general lack of awareness around their vision and dedication to redefining what an art center can and should be, and this was at the core of the creative challenge we were asked to help solve through creating a new identity and communications strategy.

The visual identity and communications were brought to life across all touch-points including signage, exhibition graphics, brochures, posters, outdoor advertising, identity guidelines, and a new website created in partnership with Bureau for Visual Affairs. Designed by Manual.

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Otium is a contemporary restaurant that draws on the rich culinary heritage of Chef Timothy Hollingsworth. Adjacent to one of Los Angeles’ most important cultural corridors, Grand Avenue, and neighboring the The Broad Museum of Contemporary Art, the restaurant was designed with these communal spaces in mind. The name, Otium, has its roots in Latin, a word that is meant to describe a place where time can be spent on leisurely social activities. In line with this, the restaurant features an open kitchen merging indoor and outdoor areas so that people can socialize and relax in a casual atmosphere.

Inspired by this concept, Sagmeister & Walsh created a brand that brings the outdoors to the inside. Sagmeister & Walsh chose printed materials with textures that evoke natural elements such as concrete, sand, marble, wood, and vegetation. The combination of the different tactile elements gives the identity a level of sophistication, as well as a hand-crafted appeal. A large mural was also created to complement the restaurant’s interior design. With custom lettering composed of shrubs and plants, it serves as another way to bring the outside indoors.

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Bover is a lightning design company with an important presence in the international market. The company contacted Mucho to create a new visual identity that could reaffirm its positioning, reflecting its values and characteristics that makes it stand out in its sector. Founded in Barcelona, the mediterranean culture is implicit in every working process of the company. So, light was used as the key element of the hole identity.

From a starting point, Mucho let the light invade the word Bover, making the logo transmit that glow. The visual language also reflected this relation with the light and the effect it produces when in contact with different materials. The fact that Bover keeps a link with the handcraft tradition and uses it in their own designs, motivated us to adopt their weft patterns as a visual language. These intended to be a tribute to the craftsmen creativity, as well as to emphasize the effort, the excellence and detail, creating a gesture of empathy directly associated to the company roots.

Mucho have also changed the editorial criteria of the web. Mucho did a careful art direction that values its catalogue content and defined a SEO strategy that positions Bover much better in social networks. In this way, Mucho made that a clear positioning could be potentiated by a solid and coherent communication, that truly defines Bover’s identity.

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Market Pantry is Target’s largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories. Working in close collaboration with the Target creative team, Pearlfisher set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.


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