Sweden have a housing crisis and need to build 700 000 recidences until 2025. In order to do this the prices have to decrease so cheaper housing can be built. The Swedish Association of Public Housing Companies came up with a solution. A few houses they called Kombohus where every house could be built to a 25% lower cost.
SNASK created a concept called “From words to housing” and built an entire interactive paper city. The city was photographed with a street-view camera and programmed so visitors to the website could virtually walk around in it. Lots of quotes about the housing situation was collected from real people on social media and presented in the city. Visitors could make their voice heard by sharing their point of view and together put pressure the athorities for cheaper housing.
Yerba Buena Center for the Arts (YBCA) is one of the nation’s most innovative contemporary art centers that expands and extends what an art center can be. Founded in 1993 as the cultural anchor of the Yerba Buena Gardens development, they serve the diverse and ever-evolving community that surrounds them. From their leading edge exhibitions, performances, and films, to their groundbreaking civic initiatives and community partnerships, YBCA is where creativity, people, and new ideas collide. Their mission is to generate culture that moves people, because they believe it’s the responsibility of arts organizations to spur and support major societal movements.
While YBCA is a new kind of art center, whose work spans the realms of art, civic engagement and public life, much of the San Francisco community knew them only as a venue or host for performances and events. There was a general lack of awareness around their vision and dedication to redefining what an art center can and should be, and this was at the core of the creative challenge we were asked to help solve through creating a new identity and communications strategy.
The visual identity and communications were brought to life across all touch-points including signage, exhibition graphics, brochures, posters, outdoor advertising, identity guidelines, and a new website created in partnership with Bureau for Visual Affairs. Designed by Manual.
Cupra is a company that performs energy efficiency projects for the hotel industry, investing part of the savings on the environment. The proposal represents the identity through the use of color and the pictographic system, the duality of the key concepts: energy and sustainability. Designed by Huaman Studio.
Solrug aims to sell Finnish rye bread baked on sour dough here in Norway, so when Bielke Yang got asked to help develop their packaging, Bielke Yang only felt it was natural to team up with their favourite Finnish illustrator, Rami Niemi.
Market Pantry is Target’s largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories. Working in close collaboration with the Target creative team, Pearlfisher set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.
With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.