Love Fest Fibers is a new small company based in San Francisco, that creates yarns from 100% alpaca and merino wool, utilizing materials such as recycled plastic bottle fiber and fashion industry remnants. From Nepal to New Zealand, Love Fest Fibers learns from communities with vibrant textile traditions, partering with artisans and pastoralists to bring you fiber with a story and the ability to support livelihoods. Designed by Menta.
In order to move forward with Ipiranga Seeds branding project, the 2015 brochure reinforce the most important key concepts: the minimalism within the clarity and concision of the information. The front cover presents the year with a embossed finishing so that it can be easily identified. The special die-cut adds design appeal and translates the company’s tagline: ‘for those who want more’. It also divides the brochure in two parts: the first – institutional – and the second – products. To finish, the two pantone metallic colors and the omega staples reinforce the premium positioning. Designed by Saad Design + Branding.
The gum industry has a very dirty secret – the vast majority of gum actually contains petrochemicals. Read any gum label today and you’ll see an ingredient called ‘gum base‘, which often contains the same chemicals used to make plastic bottles and car tires.
Real Good wanted to appeal directly to kids, who generally don’t care about ingredients, and to concerned parents looking for cleaner options. The Butler Bros. worked with them to design identity, packaging and messaging that combines a vibrant color palette, playful copy, and a set of whimsical rainforest inspired illustrations to give Real Good a way to appeal to both audiences. The Butler Bros. used ‘always gunk free’ as an informative but low-key way to start the conversation about the garbage found in other gum.
Branding for Trópico, an Brazilian audiovisual production company that aproaches issues of contemporary society and social engagement in their productions for web, television and cinema. Designed by Carlos Bauer and Nicholas Pierre.
Music Together is the longest running early childhood music program stressing adult involvement in mixed-age classes involving singing, moving, chanting, listening, and exploring. With licensees in 40 countries, Athletics worked with Music Together to refine their strategic vision and develop a new identity that speaks to the universal joy that music provides. Athletics created a holistic brand platform that touches every aspect of how Music Together communicates visually including identity, song books, products, motion graphics, website and all internal and external marketing and communications.
Casa Bonay is a unique hotel created by people from Barcelona. It occupies a historic 19th-century building located in the Eixample, but the personality of the hotel experience is shaped by the synergy of the city’s creative talents, featuring the collaboration of interesting chefs, young designers, renowned furniture brands, an independent publisher, etc. Casa Bonay suggests a vision of Barcelona remote from the city’s touristy clichés. In building its identity, Mucho came to the conclusion that Casa Bonay should reflect not just a brand but also an attitude, combining the free spirit of its environment with the harmonious fusion of elements not born to coexist. The collage is a language that expresses this attitude perfectly. The entire brand is built with a collection of images that communicate the city with irony, giving Casa Bonay a sense of humour with its own visual language and a character all its own. As part of the project, a book was made documenting the process of creating the hotel. For the cover, some of the fabrics that Batabasta designed for Casa Bonay, were reused.