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Typography

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The ad agency Latinworks came to Snask with the brief to visualize a campaign towards the latin american market for the big retail chain Target. The campaign was based around words that was hard to translate from Spanish to English. Words that had deeper meanings than just one simple word translation. Snask‘s job was to visualise the campaigns different posts in social media, spread out over a year.

The meaning of every word got to decide the style and content of every post. For example the word “Madrugar” means to get out of bed earlier than usual. This post was planned for the first day of school in August when parents woke their children up earlier than normal to prepare them for their big day. To do this Snask created a loving breakfast made for the child and built the word “Madrugar” entirely out of corn flakes. Every post was entirely made by hand and the films were made in stop motion.

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You probably wouldn’t expect the Sydney Opera House to have any problems attracting an audience. Yet when Interbrand | Stand Apart started working with them back in 2014, we realised they were facing exactly that. So with a challenge to change perceptions and a vision of a sculptural form language, Interbrand | Stand Apart set out to create a brand that could live up to the building.

 

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Rawganique founded by Thammarath Jamikorn & Klaus Wallner in 1997 is a handcrafted products manufacturer that is based on Denman Island in Canada’s Strait of Georgia. They are chemical-free and sweatshop-free. Made in-house for end-to-end purity and founded by off-the-grid island homesteaders.

Peltan-Brosz were comisioned to create their new visual identity. Peltan-Brosz made a sistem that is strict with its logo and font. But like nature itself from where the firm has its most inspiration the identity had to be more opened and closer. That is why in order that the identity is one in every way and reflects the new lifestyle that the firm proclaims we thought of using something personal like handwriting. In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and convetional and it is modern. So Peltan-Brosz devised a custom typeface for Rawganique, that due to modern printing techique we could create more verions of written words on labels. In this way almost all labels differ form one another, because every label set on the offset printing sheet is defferent from one another in terms of typeface and pattern crop to.

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Global Generation are hands-on types. They run workshops for young people where they dig, grow vegetables, and make things. This was key to our approach with their new brand identity. Beginning with a one-day workshop attended the Global Generation team, some of the young people they work with, and Fieldwork (and led by one of our regular collaborators, Mark Shayler of Ape), we spent time uncovering the identity of the organisation and learning about their core purpose.

Fieldwork developed a few initial, exploratory ideas for the visual identity, which we iteratively narrowed down and developed into a custom stencil typeface that the team can use to create their own signage and print materials, in true hands-on Global Generation style. Fieldwork also developed bespoke iconography to provide additional tools for them to use in their communications.

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European Sign Language Centre (ESC) is a non-profit organization promoting access to and use of sign language. One way they are doing this is by documenting all the different sign languages in the world and making them accessible through a digital service, called spreadthesign.com. Essentially, a global online dictionary for the hearing impaired. Kurppa Hosk supported the initiative by creating a distinctive visual identity for Spread the sign, including a specially designed typography with icons for every letter in the sign-language alphabet.

The number of hearing-impaired people in the world is estimated at 70 million. However, there is no universal sign language – people from different parts of the world cannot automatically understand each other. In all, there are hundreds of different sign languages. To facilitate communication between these communities – and between the hearing impaired and their close ones – European Sign Language Centre (ESC) is now documenting all the different sign languages in an online database calledspreadthesign.com. So far, ESC has documented 200.000+ words in 25 countries. Kurppa Hosk was asked to create a brand platform and a visual identity for the Spread the sign initiative.

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Fitwall is a branded fitness studio concept where athletes train using Fitwall — a research-driven vertical training modality that promotes activation of muscles, balance of the body, increased caloric consumption and decompression of the spine in a fun, contemporary and engaging environment.

Fitwall studios utilize leading edge proprietary technology to monitor and measure performance while inspiring and connecting Fitwall athletes to each other using powerful social tools. Designed by Berger & Föhr.