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Packaging

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Tea Drop is a small tea house led by a team of young souls passionate about tea and travel.

In 2015, to help Tea Drop celebrate its 10th anniversary, Bellman created boutique packaging for 10 of their signature blends. Imagery was combined with hand-lettered blend names, designed in-house with ink and brush. Most of the blends had origins in certain destinations such as Sri Lanka, Morocco and France, so Bellman played on this to create the feeling of being able to travel without having to leave your kitchen.

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In 2014, Yarra Valley restaurant and function centre Zonzo purchased the adjacent vineyard to become Zonzo Estate and begin an exciting new era for the business. Owner Rod Micallef engaged us to revitalise and realign the communication of his already successful brand and manage the design and production of its ongoing applications.

Since the rebrand, Zonzo Estate has sold out of its 2014 vintage and experienced a 120-percent increase in function bookings as of June 2016. Midweek patronage has also increased by 30 percent. Designed by Swear Words.

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Glow Flow Chefs is an online platform that provides advice and carefully crafted products to enhance life and serve as a kind reminder that we all have the power to change our lives —to regain our confidence, to find our purpose, and to become a magnet for abundance and love.

Founded by sisters Amy and Emily, Health & Wellness coaches, Glow Flow Chefs empowers you to recognize all that you can be. Menta developed the identity system and packaging.

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Ariel Di Lisio and his team were commissioned to develop an identity system for a Japanese brand of tea. Ariel Di Lisio‘s creative process began by researching the ancient Asian tea culture; they found the oldest Japanese specialty tea book from, Kissa Yōjōki (喫茶 養生 記) ” be healthy through tea” written in 1211. The ideas inspired by the book contents became the guiding concept behind the identity system; first of all they came up with name Yojoki.

The brand always appears surrounded by white, within a context filled with handmade textures, shapes, floral elements and kanji script -one of the first writing systems. The concept of luxury is inherent to the product, the team integrate it through a Didona typeface developed for the brand, which comes alive through subtle printed finishes and high-quality materials. All the elements of the brand are interconnected through the packaging and its different presentations, as well as complementary elements such as wrapping paper, stickers, postcards and fact sheets which communicate the different types tea blends.

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The Seabrook family have been involved and respected in the Australian wine industry since 1878, starting with a wine merchants business, W. J. Seabrook & Son. Fifth generation family member and winemaker, Hamish Seabrook, resurrected the original label and relaunched the brand in 2005 after several years lying dormant. Today, Seabrook produce artisanal wines made from hand sourced fruit from some of the best regions throughout Australia.

Cornershop were appointed to reposition the Seabrook brand and revitalise the packaging design to be more contemporary whilst maintaining the family’s history. 
The objective was to engage a younger audience without alienating the existing older consumer. Each product in the premium range (not shown) pays homage to a generation of the Seabrook wine industry lineage. Seabrook’s ‘Lineage’ label builds on the brand story further, featuring a playful design relevant to its younger target audience and cheaper price point.

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The branding of Cocoa Plus was inspired by the benefits of both cocoa and protein. The result is a dynamic one that reflects both natural ingredients and an active lifestyle, designed to appeal to both men and women with passions for health and fitness. The introduction of the new flavour range has added a bold new colour palette to the minimal graphic language, combined with an honest and bold tone of voice. Designed by Deuce Studio.

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The gum industry has a very dirty secret – the vast majority of gum actually contains petrochemicals. Read any gum label today and you’ll see an ingredient called ‘gum base‘, which often contains the same chemicals used to make plastic bottles and car tires.

Real Good wanted to appeal directly to kids, who generally don’t care about ingredients, and to concerned parents looking for cleaner options. The Butler Bros. worked with them to design identity, packaging and messaging that combines a vibrant color palette, playful copy, and a set of whimsical rainforest inspired illustrations to give Real Good a way to appeal to both audiences. The Butler Bros. used ‘always gunk free’ as an informative but low-key way to start the conversation about the garbage found in other gum.