The gum industry has a very dirty secret – the vast majority of gum actually contains petrochemicals. Read any gum label today and you’ll see an ingredient called ‘gum base‘, which often contains the same chemicals used to make plastic bottles and car tires.
Real Good wanted to appeal directly to kids, who generally don’t care about ingredients, and to concerned parents looking for cleaner options. The Butler Bros. worked with them to design identity, packaging and messaging that combines a vibrant color palette, playful copy, and a set of whimsical rainforest inspired illustrations to give Real Good a way to appeal to both audiences. The Butler Bros. used ‘always gunk free’ as an informative but low-key way to start the conversation about the garbage found in other gum.
Casa Bonay is a unique hotel created by people from Barcelona. It occupies a historic 19th-century building located in the Eixample, but the personality of the hotel experience is shaped by the synergy of the city’s creative talents, featuring the collaboration of interesting chefs, young designers, renowned furniture brands, an independent publisher, etc. Casa Bonay suggests a vision of Barcelona remote from the city’s touristy clichés. In building its identity, Mucho came to the conclusion that Casa Bonay should reflect not just a brand but also an attitude, combining the free spirit of its environment with the harmonious fusion of elements not born to coexist. The collage is a language that expresses this attitude perfectly. The entire brand is built with a collection of images that communicate the city with irony, giving Casa Bonay a sense of humour with its own visual language and a character all its own. As part of the project, a book was made documenting the process of creating the hotel. For the cover, some of the fabrics that Batabasta designed for Casa Bonay, were reused.
Ice Kitchen make superb ice lollies from artisanal ingredients, by hand. They wanted to build a European customer base. Something juicy was in order. Taking inspiration from the handmade ethos, we gave the logo a subtle handcrafted vibe, and added a colour-changing ‘degree’ symbol for some playful context.
The real stars of the show are the lollies and their ingredients. So we gave these top billing for mouthwatering standout. Complemented by hand-painted illustrations and lipsmacking colour, each lolly’s flavoursome personality hits you right in the tastebuds. Designed by Robot Food.
Uproot takes a Canadian icon and adds a European design sensibility. The name reflects our arrival in Canada while also referencing the process of drawing water up through the maple tree to create the sap from which the syrup is made. The diagonal line on the label represents the geographic connection between Exeter in South West England and Mono in Ontario (just north of Toronto), our two studio locations.
To reinforce the sense of luxury, heavyweight glass bottles were sourced from Italy, while the labels were created using Takeo Tassel, a subtly embossed light grey paper from Japan. A heavier weight of the same paper was used for the accompanying card. 200 bottles were produced in total, each one individually numbered. Designed by Believe In.
Leading a successful brand into the future is a process that should be built with care. The selection between what is essential and what needs to evolve within an identity must not only reinforce those features that are already loved by consumers, but also help building an even more attractive image.
In 2015, FutureBrand was called to help on the creation of a new positioning for Itaipava. The goal of the project was setting messages, reinforcing its personality and bringing the brand and its customers closer together.
In order to materialize Itaipava’s new personality, FutureBrand developed a new identity, capable of connecting all of its products lines, and, at the same time, being remarkable and unique. To crown these chances, a new brand icon has been born: a visual symbol that synthetizes all features and works as an Itaipava signature, setting a milestone for one of the most beloved brands in Brazil.
Peter Dredge has seen the dark side; both personally and professionally in his journey as a corporate winemaker for over 15 years. Dr Edge is the brooding alter ego of the man himself. It is a brand Peter created to take the seriousness out of the wine industry and, more importantly, out of life. “Life is not that bad. Share a bottle or an experience with someone, he says.” In the future, Peter wishes to grow Dr Edge as a non-profit brand, donating all profits to a mental health awareness charity of his choosing. This idea is driven by personal experience and most certainly friends who have been afflicted by mental health issues.
Cornershop were appointed to bring Dr Edge to life; complementing the portrait artwork (and face of the brand) supplied by the client. Cornershop‘s solution features a custom-designed typeface that reflects the tone of the brand. Dr Edge is honest, hand crafted Tasmanian Pinot Noir produced in small quantities. Selling at around A$55 rrp, the 2015 vintage is due for release in mid 2016. Cornershop hope that with Peter’s fine reputation and a little help from Cornershop’s branding and label design (the silent salesman), Dr Edge will become a cult classic! More importantly, it will raise awareness and benefit a noble cause.