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Packaging

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Ice Kitchen make superb ice lollies from artisanal ingredients, by hand. They wanted to build a European customer base. Something juicy was in order. Taking inspiration from the handmade ethos, we gave the logo a subtle handcrafted vibe, and added a colour-changing ‘degree’ symbol for some playful context.

The real stars of the show are the lollies and their ingredients. So we gave these top billing for mouthwatering standout. Complemented by hand-painted illustrations and lipsmacking colour, each lolly’s flavoursome personality hits you right in the tastebuds. Designed by Robot Food.

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Uproot takes a Canadian icon and adds a European design sensibility. The name reflects our arrival in Canada while also referencing the process of drawing water up through the maple tree to create the sap from which the syrup is made. The diagonal line on the label represents the geographic connection between Exeter in South West England and Mono in Ontario (just north of Toronto), our two studio locations.

To reinforce the sense of luxury, heavyweight glass bottles were sourced from Italy, while the labels were created using Takeo Tassel, a subtly embossed light grey paper from Japan. A heavier weight of the same paper was used for the accompanying card. 200 bottles were produced in total, each one individually numbered. Designed by Believe In.

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Leading a successful brand into the future is a process that should be built with care. The selection between what is essential and what needs to evolve within an identity must not only reinforce those features that are already loved by consumers, but also help building an even more attractive image.

In 2015, FutureBrand was called to help on the creation of a new positioning for Itaipava. The goal of the project was setting messages, reinforcing its personality and bringing the brand and its customers closer together.

In order to materialize Itaipava’s new personality, FutureBrand developed a new identity, capable of connecting all of its products lines, and, at the same time, being remarkable and unique. To crown these chances, a new brand icon has been born: a visual symbol that synthetizes all features and works as an Itaipava signature, setting a milestone for one of the most beloved brands in Brazil.

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Peter Dredge has seen the dark side; both personally and professionally in his journey as a corporate winemaker for over 15 years. Dr Edge is the brooding alter ego of the man himself. It is a brand Peter created to take the seriousness out of the wine industry and, more importantly, out of life. “Life is not that bad. Share a bottle or an experience with someone, he says.” In the future, Peter wishes to grow Dr Edge as a non-profit brand, donating all profits to a mental health awareness charity of his choosing. This idea is driven by personal experience and most certainly friends who have been afflicted by mental health issues.

Cornershop were appointed to bring Dr Edge to life; complementing the portrait artwork (and face of the brand) supplied by the client. Cornershop‘s solution features a custom-designed typeface that reflects the tone of the brand. Dr Edge is honest, hand crafted Tasmanian Pinot Noir produced in small quantities. Selling at around A$55 rrp, the 2015 vintage is due for release in mid 2016. Cornershop hope that with Peter’s fine reputation and a little help from Cornershop’s branding and label design (the silent salesman), Dr Edge will become a cult classic! More importantly, it will raise awareness and benefit a noble cause.

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Camden Town Brewery, sold their first beer in September 2010, and have since gone on to become one of the most exciting young companies around today. When they told Studio Juice that they physically can’t fit in their existing brewery anymore, they were only too happy to help out.

Showing true Camden camaraderie, the Brewery wanted to do things a little differently and give friends and fans the chance to get involved in their growth. With the help of Crowdcube, they put a crowdfunded investment strategy together offering investors equity stake in the company – which has since raised almost £2 million.

Studio Juice created the strategy and campaign to help build and grow the brewery’s movement of beer lovers. First, Studio Juice came up with the call to arms “Be a Hells Raiser”, linking Camden’s signature Hells Lager with raising capital. Studio Juice then designed all campaign assets; out of home advertising, merchandise, packaging and an online video tell the story and build the community of Hells Raisers. An interactive microsite acts as the first impression for people new to Camden with links to the investment page.

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Market Pantry is Target’s largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories. Working in close collaboration with the Target creative team, Pearlfisher set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.