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Packaging

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Ariel Di Lisio and his team were commissioned to develop an identity system for a Japanese brand of tea. Ariel Di Lisio‘s creative process began by researching the ancient Asian tea culture; they found the oldest Japanese specialty tea book from, Kissa Yōjōki (喫茶 養生 記) ” be healthy through tea” written in 1211. The ideas inspired by the book contents became the guiding concept behind the identity system; first of all they came up with name Yojoki.

The brand always appears surrounded by white, within a context filled with handmade textures, shapes, floral elements and kanji script -one of the first writing systems. The concept of luxury is inherent to the product, the team integrate it through a Didona typeface developed for the brand, which comes alive through subtle printed finishes and high-quality materials. All the elements of the brand are interconnected through the packaging and its different presentations, as well as complementary elements such as wrapping paper, stickers, postcards and fact sheets which communicate the different types tea blends.

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The Seabrook family have been involved and respected in the Australian wine industry since 1878, starting with a wine merchants business, W. J. Seabrook & Son. Fifth generation family member and winemaker, Hamish Seabrook, resurrected the original label and relaunched the brand in 2005 after several years lying dormant. Today, Seabrook produce artisanal wines made from hand sourced fruit from some of the best regions throughout Australia.

Cornershop were appointed to reposition the Seabrook brand and revitalise the packaging design to be more contemporary whilst maintaining the family’s history. 
The objective was to engage a younger audience without alienating the existing older consumer. Each product in the premium range (not shown) pays homage to a generation of the Seabrook wine industry lineage. Seabrook’s ‘Lineage’ label builds on the brand story further, featuring a playful design relevant to its younger target audience and cheaper price point.

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The branding of Cocoa Plus was inspired by the benefits of both cocoa and protein. The result is a dynamic one that reflects both natural ingredients and an active lifestyle, designed to appeal to both men and women with passions for health and fitness. The introduction of the new flavour range has added a bold new colour palette to the minimal graphic language, combined with an honest and bold tone of voice. Designed by Deuce Studio.

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The gum industry has a very dirty secret – the vast majority of gum actually contains petrochemicals. Read any gum label today and you’ll see an ingredient called ‘gum base‘, which often contains the same chemicals used to make plastic bottles and car tires.

Real Good wanted to appeal directly to kids, who generally don’t care about ingredients, and to concerned parents looking for cleaner options. The Butler Bros. worked with them to design identity, packaging and messaging that combines a vibrant color palette, playful copy, and a set of whimsical rainforest inspired illustrations to give Real Good a way to appeal to both audiences. The Butler Bros. used ‘always gunk free’ as an informative but low-key way to start the conversation about the garbage found in other gum.

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Casa Bonay is a unique hotel created by people from Barcelona. It occupies a historic 19th-century building located in the Eixample, but the personality of the hotel experience is shaped by the synergy of the city’s creative talents, featuring the collaboration of interesting chefs, young designers, renowned furniture brands, an independent publisher, etc. Casa Bonay suggests a vision of Barcelona remote from the city’s touristy clichés. In building its identity, Mucho came to the conclusion that Casa Bonay should reflect not just a brand but also an attitude, combining the free spirit of its environment with the harmonious fusion of elements not born to coexist. The collage is a language that expresses this attitude perfectly. The entire brand is built with a collection of images that communicate the city with irony, giving Casa Bonay a sense of humour with its own visual language and a character all its own. As part of the project, a book was made documenting the process of creating the hotel. For the cover, some of the fabrics that Batabasta designed for Casa Bonay, were reused.

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Ice Kitchen make superb ice lollies from artisanal ingredients, by hand. They wanted to build a European customer base. Something juicy was in order. Taking inspiration from the handmade ethos, we gave the logo a subtle handcrafted vibe, and added a colour-changing ‘degree’ symbol for some playful context.

The real stars of the show are the lollies and their ingredients. So we gave these top billing for mouthwatering standout. Complemented by hand-painted illustrations and lipsmacking colour, each lolly’s flavoursome personality hits you right in the tastebuds. Designed by Robot Food.

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Uproot takes a Canadian icon and adds a European design sensibility. The name reflects our arrival in Canada while also referencing the process of drawing water up through the maple tree to create the sap from which the syrup is made. The diagonal line on the label represents the geographic connection between Exeter in South West England and Mono in Ontario (just north of Toronto), our two studio locations.

To reinforce the sense of luxury, heavyweight glass bottles were sourced from Italy, while the labels were created using Takeo Tassel, a subtly embossed light grey paper from Japan. A heavier weight of the same paper was used for the accompanying card. 200 bottles were produced in total, each one individually numbered. Designed by Believe In.