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Logo Design

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Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. For a down-to-earth brand identity, we created a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to soften digital elements. The loosely drawn lettering and stained timber signage —like the offering and bar itself — feels organic and handmade. Designed by A Friend of Mine.

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The Forever Hope Foundation, who dedicate their time to raising as much money as possible by creating enjoyable, exciting and enticing ways for people to donate to charity, approached Branch with one vision: to give hope to those who need it most. Branch worked closely with the founders to define a launch/ongoing strategy and create an identity that will grow with the foundation.

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Market Pantry is Target’s largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories. Working in close collaboration with the Target creative team, Pearlfisher set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.

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LeCoq is a rotisserie restaurant in the heart of Islington, serving truly free range roast chickens reminiscent of the street markets of France, to eat in or take away.

The brand took its main influence from the rotisserie spit, using the simple lines and the copper colour to create a classic and elegant brand identity which was then rolled out across all touch points, including business cards, menus and signage. Designed by VB Studio.

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Like all football clubs, Aston Villa has often updated the way it looks over time – it’s part of a Club’s evolution, and has been commonplace throughout the game’s history. The Club has had at least eight iterations of its badge over its 142 year history. As part of a wider brand review the new badge incorporates some subtle yet important changes.

Aston Villa is a great English football institution; enjoying a proud, rich heritage which includes being a founding Club of the Football League in 1888, and one of only five English Clubs to win Club football’s most prestigious trophy – the European Cup. This heritage has been represented throughout by a lion rampant at the centre of the Club’s badge. Lions have been used for centuries as the centre-pieces of coats of arms – widely perceived as the king of beasts, they stand for values such as bravery, valour, and strength. It’s this spirit that made a heraldic lion the perfect choice by the Club’s founders to represent Aston Villa’s values. And this spirit is certainly needed now. Designed by SomeOne.

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Koan Goedman and Mark Mann started Huckleberry Roasters to create a company that focused on the serious pursuit of coffee, coupled with a laid back approach, making sure to not take themselves too seriously. Naming each coffee after their personal musical inspirations is just one example of this. Most important was to produce a great cup of coffee, a friendly environment to drink it in, and a glimpse into their collective personalities. Mast was tasked with incorporating that personality into their new packaging. The result was a bag with a system that presented the information about the beans very clearly and brought the energy and humor of the owners out in the pattern and copywriting.

Wordmark developed by Mackey Saturday.

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