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After working on two successful clothing campaigns, we were asked to refresh the Farah brand as a whole. Post looked at their visual identity, garment labelling, retail concept, internal communications and photography style, all of which needed to be brought in-line with the trend-led direction of the company.

Following an in-depth analysis of the company history and its current offer, Post suggested that – due to no longer being a retro-inspired brand – the word ‘Vintage’ be dropped from the name altogether. ‘Farah’ was then re-drawn with unique typographic features.

Post also developed an update of the iconic ‘F’ mark which through years of reproduction, had become rounded and imperfect. Post re-introduced the more defined features that once gave the mark its original personality and flair. By chiselling the edges of the letterform and re-working stroke thicknesses and curves, the character now looks like a brush stroke or a hand drawn signature.

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& SMITH teamed up with YO! Sushi to refine their brand strategy and refresh their look and feel.
YO! Sushi is a place where people can experience a true taste of modern Tokyo. The brand idea and menu launch campaign centred around ‘This is Tokyo’ as a concept. So this meant…
1. & SMITH hero-ed the authenticity of the dishes on the menu. All YO’s food is inspired by Japanese classics, street food or home dishes.
2. The design take cues from anime / manga culture (but translated in a modern way).
3. & SMITH didn’t have to dumb anything down. We introduced Kanji script to menu and made sure all sections were named as they would be in Tokyo. The launch campaign leads with Japanese dish names so everyone can learn the difference between Takoyaki (octopus filled dough balls) and Okonomiyaki (street food pancakes).
4. YO! are the ears to the ground for what’s going on in Tokyo right now.

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The Railway Hotel is a historical pub located in Yarraville and built in 1938. The new owners of the Pub had commissioned a major renovation and interior design by Bloom Interior design. As part of the project we were engaged to design and advise on the graphic identity and logo.

Forde + Nicol began by researching the history of the pub and with the help of the Footscray Historical Society we found some great archival images from around the time the hotel was built. The original art deco signage informed the new logo design and one of the images we sourced was used to create a feature wall inside the pub. The new identity acknowledged the rich heritage the pub held whilst updating and making it relevant to a new generation of patrons.

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Biju’s founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors. ico Design developed a name and identity that capture this freshness, appealing to a more discerning audience yet also acknowledging that it’s a fun experience.

The result, Biju, is now open in Soho. The store’s interior – designed by Gundry and Ducker – echoes the brand seamlessly, creating a bright, open social space. Social media has seen celebrities and bloggers rave about Biju’s teas, driving up traffic at their first location; hopefully just a taste of things to come.

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When Petaluma first looked to build themselves a home in the Adelaide Hills, they wanted to ensure it would be an extension of the brand we were helping to define and develop. Working closely with architects Grieve Gillet, Parallax Design embedded the brand’s personality and aesthetic throughout the building. From the three rammed earth entrance walls (using soils excavated from their Adelaide Hills, Coonawarra and Clare Valley vineyards), to furnishings and finishes, the place just feels like Petaluma — a completely consistent brand experience for the visitor. Recycled riddling racks, bin pallets and bore pipes also feature in the fitout and signage.

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Brand identity for a restaurant in Milan.
The concept: coming back to Italy after a long time spent in the USA. A mix of old and new: the ambient is old-fashioned, the menu has some classics of the italian homemade revisited with a bit of american taste. The logo goes back to the ’30 (years of the big immigration to the USA), with an ancient stamp completing the lettering. Designed by The 6th.

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