Founded in 2012, Another Place is a London-based mobile game developer, formed by some of the key people behind the Xbox Fable franchise. The team is backed by top gaming VCs, including Initial Capital and Connect Ventures.
To launch their new flagship game Battlehand, Another Place required a rebrand that could match the high production values and strong art direction of their games.
The team view gaming as a chance to escape to ‘another place’. Proxy wanted to reflect this in the logotype, playing on the concept of the logo as a portal. It became obvious that the team’s unique character art style required a bespoke lettering style to match. Once Proxy landed on the right metaphor they teamed up with Rob Clarke, to evolve the lettering to work with the team’s artistic style; this was then cropped and displayed in a range of bright colours.
Rambling Muse is a lifestyle blog providing views of London life, witty commentaries on news and politics, recipes and product features, from writer Clarisse Lehmann. Having lived in New York, Geneva, Tokyo, Madrid and now London, Clarisse’s perspective as an ‘outsider in the city’ provided inspiration for the brand identity – the logo depicts the Little Owl, a non-native species introduced to the UK in the nineteenth century. The owl also represents a keen eye for observation and is culturally seen as wise and informed.
Socio Design re-design of the Rambling Muse brand and website coincided with a revised content and monetisation strategy. The editorial style of the website is complimented by commissioned illustrations from Damien Weighill. Although completed, the launch of the website is currently on hold due to a change in circumstances.
Park Square Barristers is a newly formed chambers based in the heart of the Leeds legal district. Offering services across the fields of civil, criminal, family, regulatory and public law — Park Square is the largest multi-disciplinary set on the North Eastern circuit.
In preparation for the launch of the business, Journal were appointed to develop the identity and position the new brand as an approachable, authoritative and expansive entity. After a period of consultation, research and development the new brand was introduced in early 2015 — headed by a square ‘P’ monogram and supported by a fully-responsive website.