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Branding

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Uproot takes a Canadian icon and adds a European design sensibility. The name reflects our arrival in Canada while also referencing the process of drawing water up through the maple tree to create the sap from which the syrup is made. The diagonal line on the label represents the geographic connection between Exeter in South West England and Mono in Ontario (just north of Toronto), our two studio locations.

To reinforce the sense of luxury, heavyweight glass bottles were sourced from Italy, while the labels were created using Takeo Tassel, a subtly embossed light grey paper from Japan. A heavier weight of the same paper was used for the accompanying card. 200 bottles were produced in total, each one individually numbered. Designed by Believe In.

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A Practice for Everyday Life were commissioned by Wallpaper* magazine to design the packaging range for their new online shop, WallpaperSTORE*, which launched in summer 2015. The range encompasses gift and shipping boxes, tissue, tape, gift bags, stickers, document sleeves and information cards, and needed to be suitable for packaging everything from letter openers to large-scale pieces of furniture.

The geometric pattern that appears across the packaging range is derived from the Wallpaper* asterisk. This was used throughout the packaging—screenprinted onto boxes, bags, tissue and folders, and printed onto tape. Exploiting the material language of standard packaging, the boxes are made of kraft cardboard and A Practice for Everyday Life devised a system of sleeves to create a bespoke layered effect. Elsewhere, materials such as Tyvek and newsprint add to the palette. The colours reference Wallpaper*’s brand guidelines, with further complimentary tones added.

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Leading a successful brand into the future is a process that should be built with care. The selection between what is essential and what needs to evolve within an identity must not only reinforce those features that are already loved by consumers, but also help building an even more attractive image.

In 2015, FutureBrand was called to help on the creation of a new positioning for Itaipava. The goal of the project was setting messages, reinforcing its personality and bringing the brand and its customers closer together.

In order to materialize Itaipava’s new personality, FutureBrand developed a new identity, capable of connecting all of its products lines, and, at the same time, being remarkable and unique. To crown these chances, a new brand icon has been born: a visual symbol that synthetizes all features and works as an Itaipava signature, setting a milestone for one of the most beloved brands in Brazil.

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Founded in 2012, Another Place is a London-based mobile game developer, formed by some of the key people behind the Xbox Fable franchise. The team is backed by top gaming VCs, including Initial Capital and Connect Ventures.

To launch their new flagship game Battlehand, Another Place required a rebrand that could match the high production values and strong art direction of their games.

The team view gaming as a chance to escape to ‘another place’. Proxy wanted to reflect this in the logotype, playing on the concept of the logo as a portal. It became obvious that the team’s unique character art style required a bespoke lettering style to match. Once Proxy landed on the right metaphor they teamed up with Rob Clarke, to evolve the lettering to work with the team’s artistic style; this was then cropped and displayed in a range of bright colours.

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Barceló Viajes is the leading and most established travel agency in Spain. In the spring of 2015 it became B the travel brand. The independent brand and development consultancy, Nadie, carried out the communications strategy and branding.

Once the new name was in place (the name was developed by El nombre de las cosas) Hey‘s goal was to create an identity for them that would keep the essence of Barceló but show the company in a more modern way –to visually link their new name and strategy with their long-standing reputation.

Hey devised a concept connected to travelling from the visual point of view. Hey wanted the colors and the typography to be taking the new brand away on holiday.

The blue and green carry you off to your desired destination. The stencilling forms a typeface where the cuts represent a journey’s routes. These typographic lines visually link to the lines of separation of the different graphic elements. This creates a flexible visual system which can be applied across all the different communication materials, both online and offline.

The new identity has been rolled out nationally across the whole company including the more than 650 branches in Spain.

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Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. For a down-to-earth brand identity, we created a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to soften digital elements. The loosely drawn lettering and stained timber signage —like the offering and bar itself — feels organic and handmade. Designed by A Friend of Mine.