Uproot takes a Canadian icon and adds a European design sensibility. The name reflects our arrival in Canada while also referencing the process of drawing water up through the maple tree to create the sap from which the syrup is made. The diagonal line on the label represents the geographic connection between Exeter in South West England and Mono in Ontario (just north of Toronto), our two studio locations.
To reinforce the sense of luxury, heavyweight glass bottles were sourced from Italy, while the labels were created using Takeo Tassel, a subtly embossed light grey paper from Japan. A heavier weight of the same paper was used for the accompanying card. 200 bottles were produced in total, each one individually numbered. Designed by Believe In.
Founded in 2012, Another Place is a London-based mobile game developer, formed by some of the key people behind the Xbox Fable franchise. The team is backed by top gaming VCs, including Initial Capital and Connect Ventures.
To launch their new flagship game Battlehand, Another Place required a rebrand that could match the high production values and strong art direction of their games.
The team view gaming as a chance to escape to ‘another place’. Proxy wanted to reflect this in the logotype, playing on the concept of the logo as a portal. It became obvious that the team’s unique character art style required a bespoke lettering style to match. Once Proxy landed on the right metaphor they teamed up with Rob Clarke, to evolve the lettering to work with the team’s artistic style; this was then cropped and displayed in a range of bright colours.