The Seabrook family have been involved and respected in the Australian wine industry since 1878, starting with a wine merchants business, W. J. Seabrook & Son. Fifth generation family member and winemaker, Hamish Seabrook, resurrected the original label and relaunched the brand in 2005 after several years lying dormant. Today, Seabrook produce artisanal wines made from hand sourced fruit from some of the best regions throughout Australia.
Cornershop were appointed to reposition the Seabrook brand and revitalise the packaging design to be more contemporary whilst maintaining the family’s history. The objective was to engage a younger audience without alienating the existing older consumer. Each product in the premium range (not shown) pays homage to a generation of the Seabrook wine industry lineage. Seabrook’s ‘Lineage’ label builds on the brand story further, featuring a playful design relevant to its younger target audience and cheaper price point.