In order to move forward with Ipiranga Seeds branding project, the 2015 brochure reinforce the most important key concepts: the minimalism within the clarity and concision of the information. The front cover presents the year with a embossed finishing so that it can be easily identified. The special die-cut adds design appeal and translates the company’s tagline: ‘for those who want more’. It also divides the brochure in two parts: the first – institutional – and the second – products. To finish, the two pantone metallic colors and the omega staples reinforce the premium positioning. Designed by Saad Design + Branding.