J2 Design – The City of Philadelphia Mural Arts Program

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Mural Arts is reinventing and democratizing how the public engages with art, through community-focused programming and art education. J2 Design developed new messaging and designed campaign collateral to convey the overarching message that “Mural Arts” is a lot more than just painted walls.

J2 Design developed core narratives and a positioning statement to help communicate why, what and how Mural Arts does their work – Bold View, Diverse Perspectives, Proud City, Real Progress and Fresh Optimism. J2 Design commissioned a local sign painter to hand-letter the narratives and then incorporated them into the full suite of materials.

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