A Practice for Everyday Life – Wallpaper* Store

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A Practice for Everyday Life were commissioned by Wallpaper* magazine to design the packaging range for their new online shop, WallpaperSTORE*, which launched in summer 2015. The range encompasses gift and shipping boxes, tissue, tape, gift bags, stickers, document sleeves and information cards, and needed to be suitable for packaging everything from letter openers to large-scale pieces of furniture.

The geometric pattern that appears across the packaging range is derived from the Wallpaper* asterisk. This was used throughout the packaging—screenprinted onto boxes, bags, tissue and folders, and printed onto tape. Exploiting the material language of standard packaging, the boxes are made of kraft cardboard and A Practice for Everyday Life devised a system of sleeves to create a bespoke layered effect. Elsewhere, materials such as Tyvek and newsprint add to the palette. The colours reference Wallpaper*’s brand guidelines, with further complimentary tones added.

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