Camden Town Brewery, sold their first beer in September 2010, and have since gone on to become one of the most exciting young companies around today. When they told Studio Juice that they physically can’t fit in their existing brewery anymore, they were only too happy to help out.
Showing true Camden camaraderie, the Brewery wanted to do things a little differently and give friends and fans the chance to get involved in their growth. With the help of Crowdcube, they put a crowdfunded investment strategy together offering investors equity stake in the company – which has since raised almost £2 million.
Studio Juice created the strategy and campaign to help build and grow the brewery’s movement of beer lovers. First, Studio Juice came up with the call to arms “Be a Hells Raiser”, linking Camden’s signature Hells Lager with raising capital. Studio Juice then designed all campaign assets; out of home advertising, merchandise, packaging and an online video tell the story and build the community of Hells Raisers. An interactive microsite acts as the first impression for people new to Camden with links to the investment page.