Koan Goedman and Mark Mann started Huckleberry Roasters to create a company that focused on the serious pursuit of coffee, coupled with a laid back approach, making sure to not take themselves too seriously. Naming each coffee after their personal musical inspirations is just one example of this. Most important was to produce a great cup of coffee, a friendly environment to drink it in, and a glimpse into their collective personalities. Mast was tasked with incorporating that personality into their new packaging. The result was a bag with a system that presented the information about the beans very clearly and brought the energy and humor of the owners out in the pattern and copywriting.
Wordmark developed by Mackey Saturday.