Good Chemistry required a brand that would embody their technical and scientific approach to brewing whilst also demonstrating their willingness to educate about the world of beer.
Confederation Studio created the name ‘Good Chemistry’ which represents both the relationship between Bob and Kelly and their scientific approach to brewing. Each beer was represented by an infographic that would accurately breakdown the specific flavours. The brand was also peppered with geeky beer related facts accompanied by technical illustrations. This resulted in the brand having a very scientific, knowledgeable yet engaging personality.