PepsiCo Design – Aquafina

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The Aquafina brand has received a bold, modern refresh since its inception in 1994. The new identity captures a sense of movement and fluidity.

The solid blue background has been transformed into a pattern of translucent waves in three shades of overlapping blue. The image of mountains has been modernized and focused: two subtle Alpine peaks give you a glimpse of a clean, icy landscape.Designed be PepsiCo.

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