Around 15 years ago, we created the brand for Regent Street as part of a program to restore the street to its rightful place as the jewel in the West End’s crown. This year saw the launch of the second iteration of the Regent Street visual identity by Small Back Room. During this time, Regent Street has changed. Gone are the days of budget travel agents and discount stores. Regent Street is now home to flagship fashion and technology such as Apple and Burberry, highly valued commercial space and desirable residential dwellings. Designed by Small Black Room.