Aesthetic Invention is the personal portfolio of entrepreneur/inventor Glen Liberman, founder of Kinekt Design. A video of Kinekt Design’s iconic gear ring has generated over 10 million (and counting) YouTube views – a genuine small business viral sensation.
After his smash success with the Kinekt gear ring, entrepreneur/inventor Glen approached Shellshock to design a portfolio site to showcase the full breadth of his work. This body of work was called Aesthetic Invention.
Over the course of a year, Shellshock worked closely with Glen to conceive a visual identity that expressed his skillset and personality. Shellshock designed an identity that played on the concepts of construction and creation within the name, Aesthetic Invention.
In phase one of the website design, Shellshock focused on highlighting the individual behind the inventions. In phase two, Shellshock enhanced this approach by making the inventions themselves the core focus of the site.