Biju’s founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors. ico Design developed a name and identity that capture this freshness, appealing to a more discerning audience yet also acknowledging that it’s a fun experience.
The result, Biju, is now open in Soho. The store’s interior – designed by Gundry and Ducker – echoes the brand seamlessly, creating a bright, open social space. Social media has seen celebrities and bloggers rave about Biju’s teas, driving up traffic at their first location; hopefully just a taste of things to come.