Brands to life – BikeExchange

bike-exchange-jersey be-face bike-exchange-road-1

BikeExchange was ready for a rebrand, it was looking for a strong identity that would take advantage of the digital space (in terms of legibility) and would appeal to all riders. Brands to life created a brand mark that was designed with all relevant riding disciplines in mind. The straight line on the left stem of ‘b’ represents ‘Road’ for road bikes, the bent arrow for ‘Track’ for BMX on the right side of the ‘b’ suggests ‘Downhill’ for Mountain Bikes. You could say this is ‘Everything Bike’ in one mark.

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