Yuta Takahashi were responsible for VI design for the BMX Flatland world championship final “FLAT ARK”. BMX Flatland is a style of competition where riders perform dancelike tricks over smooth surfaces; their tricks are then graded on their artistic merits. FLAT ARK is the final competition in a five-leg flatland course (spanning Switzerland, Spain, the U.S., Canada, and Japan). The name of the contest, FLAT ARK, is derived from the concept of an ark (as in Noah’s ark) that takes BMX Flatland to the next level—and for this, the world’s foremost BMX competition, we were requested to handle the VI design.
Yuta Takahashi wanted to show respect for the artists appearing in the competition, so we used two lines to express both their ordinary and their extraordinary experiences, with the upper line representing the spotlight of FLAT ARK. Seen in overview, the lines form the shape of a ship—one that suggests an ark. On this ark are five circles that represent dancing bikes. Seen as part of the whole, they have a crown-like motif, leaving an appropriate impression for the world’s foremost BMX competition.
This VI was used in a variety of places: everywhere from contest posters to invitations, flags, and original products. It was also featured in tie-in products with PUMA, G-SHOCK, and other businesses, as well as emblazoned on an Ohmine sake cask used to treat attendees at the closing ceremony.