Unmade is at the forefront of a new textile revolution – reinventing the knitwear industry using cutting-edge technology to produce unique one-offs by means of mass production. The identity emphasises Unmade’s collaborative mission. Their philosophy is that no garment is complete until it has been personalised. Their approach is to partner with other designers and by collaborating they allow the customer to make a unique product by means of digital manipulation. When the design is finished it is sent directly to a knitting machine, transforming the design into an exclusive made-to-order garment.
Bibliotheque echoed this process by creating a flexible motif within the logotype. The diagonal crossbar of the E is combined with an opposing stroke to represent the intervention of the collaborating designer. This device is then used across the identity as an expressive visual component.
The digital part of this project was produced by the in-house unmade team, collaborating with Future Corp and can be viewed here.