Midday – Gran Luchito

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Gran Luchito (Great Little Fighter) takes its name from the smoked chillies that give the range its unique flavour. The strong resilience of these chillies allow them to thrive in the harsh Oaxaca climate, cultivated by wrestling obsessed farmers. We reinvigorated this brand to better communicate its Mexican provenance and unique story. Designed by Midday.

1 comment
  1. acynlou said:

    Looks great! I like the font and the color choices add a lot of excitement.

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