Mucho – The Frey Designs

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Tina Frey is a San Francisco based designer, inspired by the blue sea, curves and contours of nature, and treasures found while traveling. She creates beautiful hand crafted plates, vessels, bowls, utensils and homeware from delicate, colorful resin and metal. Tina begins by sculpting each piece in clay, molds are then created from each design and are used to cast the vessels in small batches by color. Each piece is hand sanded and carries a unique beauty that ensures the quality and integrity of each piece.

Mucho created a new identity for Tina. Her designs are so organic in shape and hand crafted that we wanted to create a symbol that she could produce with her finger in the clay. The resulting logo consists of two mirrored strokes and a horizontal bar to create a ‘t’ and an ‘f’.

Mucho then developed business cards, notecards, and posters from the unique forms that her products create. Interestingly, these 3-dimensional products inspired a 2-dimensional solution, that then lends itself perfectly to T-towel designs and linens.

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