The Franklin Hotel is situated in the heart of Adelaide. After successfully reinventing the pub the team saw a need to address the tired accommodation upstairs. Band were engaged to develop a brand and supporting collateral. A condensed type was used which was stencilled to create a logotype that reflected the raw, urban edge of the venue. Each room was created to have unique feel with a premium finish, the overall colour palette was dark which was contrasted with bright yellow. Uncoated stocks were embellished with white foils and edge colours to reflect this.