Boreal Mountain Resort has been a staple to winter sports in Lake Tahoe, CA since 1964. With a rich history with the local core ski & snowboard community, it also became infamous as a go-to for some of the wilder side of the sports. Having struggled with it’s identity over recent years, ready to make the leap from wild-child mountain into a more fun & friendly family resort, Hovercraft was asked to assist.
Working closely with the Boreal team, Hovercraft dove into a complete rebrand. It was anchored by a new identity system and fully realized in their seasonal advertising campaign. Hovercraft continue to partner with Boreal, further developing brand vision, voice, assets and advertising.