Hovercraft – Boreal Mountain Resort

Boreal-Footer-Scene1-1200x800Screen Shot 2015-09-10 at 8.57.20 am  Boreal-2015-Billboard-1200x800 Screen Shot 2015-09-10 at 8.57.00 am

Boreal Mountain Resort has been a staple to winter sports in Lake Tahoe, CA since 1964. With a rich history with the local core ski & snowboard community, it also became infamous as a go-to for some of the wilder side of the sports. Having struggled with it’s identity over recent years, ready to make the leap from wild-child mountain into a more fun & friendly family resort, Hovercraft was asked to assist.

Working closely with the Boreal team, Hovercraft dove into a complete rebrand. It was anchored by a new identity system and fully realized in their seasonal advertising campaign. Hovercraft continue to partner with Boreal, further developing brand vision, voice, assets and advertising.

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