Red Antler – Casper

casper_mattressScreen Shot 2015-09-07 at 4.47.23 pm Screen Shot 2015-09-07 at 4.47.05 pm  casper_subway_ad

Most people believe that you need to try a mattress before buying one. But how much can you really learn from lying down for 5 minutes in a showroom? To shift behavior and make people comfortable with making a major purchase online, Red Antler built a dynamic, beautifully crafted ecommerce experience that makes for superior shopping from start to finish.

Red Antler positioned Casper as far more than a mattress company because in the end, Casper is about great sleep. As the first mattress brand to leverage storytelling and technology, Casper is connecting with consumers in a bold new way while the rest of the category snoozes.

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