Darrin Crescenzi – Charlotte Hornets

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In 2014–15, the Hornets return when owner Michael Jordan’s Charlotte Bobcats adopt the moniker synonymous with NBA basketball in Charlotte. I was approached by Nike’s Brand Jordan group to develop a new primary logo for the team. Alongside collaborators Rare Design, Darrin Crescenzi created a range of hornet symbols that strived to balance an approachable team look with the fierce aura of the Jordan aesthetic. The resulting primary logo was then refined and translated into a broad range of secondary marks for the wide variety of team applications.

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