Colt were approached by Hiver founder Hannah Rhodes when, inspired by her love of urban beekeeping, she’d had the idea of creating a premium, brand-led honey beer. Hannah wanted to showcase the story of the urban beekeeper and developed a recipe that ensured the flavour of their honey would shine through, without the drink becoming too sweet.
Colt‘s role was in naming the product as well as developing the brand story and creating the brand identity, which has a bespoke wordmark at its heart. The bottle itself is entirely screen-printed in two colours with a second, extended version of the logo linking the front and reverse content. Supporting elements include plantable business cards that sprout wildflowers and a website that delivers Hiver’s message to the masses.