Pearlfisher – Cawston Press

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After Pearlfisher refreshed, renamed and redesigned Cawston Press, sales were up by 249%, distribution rocketed and the brand had all the personality it needed to make people reappraise ambient juice.

Cawston Vale knew that making a superior product wasn’t enough; they needed fresh thinking for a fresh brand expression.Intrigued by the unique Cawston way of picking and pressing as a source of inspiration, their designers created a bold, contemporary visual language. Coupled with a new name, tone of voice system, and evocative woodcut visuals, Pearlfisher created a total transformation in taste and authenticity to both the existing and new range of products.

This vibrant design, created an unexpected voice that succeeded in standing out from the crowd, speaking directly to consumers and injecting the long neglected ambient fixture with real taste, vitality and excitement.

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