Each Lana Dansky toy is made with love, delicate taste and incredible attention to detail. The main and only care recommendation for the product — it must be loved. Author toys of Lana Dansky is a world where is always a place for the strange, beautiful and touching. In the process of brand creation Alexey Malina Studio tried to be very gentle in order not to disturb the General perception of this unusual world and create branding that would have emphasized the identity of the main characters. During the work a tagline “Handmade Toys” appeared and it has become an integral part of the style.