Gripoix is a French jewellery manufacturer with a long history going back to the Art Nouveau period. Mind Design were honored to redesign their identity and turn Gripoix into a brand of its own. In their traditional manufacturing process molten glass is poured into a thin linear framework. Mind Design‘s design relates to this process and features a complex pattern of ‘drop’ shapes whereby some counters are filled in with colour. Beside the new logo Mind Design designed all print communications, packaging and a new website.