MultiAdaptor – NCVO

NCVO_CaseStudy_09 NCVO_CaseStudy_182 NCVO_CaseStudy_20 NCVO_CaseStudy_Guidelines

MultiAdaptor were tasked with creating a brand that would carry more meaning and emotion beyond the acronym. It needed to strike a balance of being both bold and vibrant, yet trustworthy and resourceful. And importantly, feel creative and impactful without being lavish.

MultiAdaptor‘s research surfaced a key insight, which highlighted that NCVO tended to be perceived as passive rather than active within the sector. MultiAdaptor‘s idea was to transform them into a proactive voice within both the voluntary industry and the public eye. MultiAdaptor activated the ‘V’ to  become an ‘amplifier’, creating a more dynamic strapline treatment in the process. An overarching visual style using the the angle of the V helped to then tie communications together with a distinct look, while still being flexible.

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