MultiAdaptor were tasked with creating a brand that would carry more meaning and emotion beyond the acronym. It needed to strike a balance of being both bold and vibrant, yet trustworthy and resourceful. And importantly, feel creative and impactful without being lavish.
MultiAdaptor‘s research surfaced a key insight, which highlighted that NCVO tended to be perceived as passive rather than active within the sector. MultiAdaptor‘s idea was to transform them into a proactive voice within both the voluntary industry and the public eye. MultiAdaptor activated the ‘V’ to become an ‘amplifier’, creating a more dynamic strapline treatment in the process. An overarching visual style using the the angle of the V helped to then tie communications together with a distinct look, while still being flexible.