Avec – Brooklinen

Brooklinen-8-1000x625 Brooklinen-BagNBox-1000x625 Screen Shot 2015-06-09 at 9.11.34 am Brooklinen-BagNBox2-1000x625

Brooklinen is a Brooklyn-based sartup with a mission to deliver hotel-quality bedding at a fraction of the cost. Focused on quality, transparency and affordability, Brooklinen needed an accessible yet refined identity system that reflected their company ethos. One of the primary branding directives was to make men feel welcome within a historically female-leaning product space. The resulting custom logotype features bold lettering softened by fabric-like curves and folds, and the muted blue palette and pinstripe accents convey a subtle masculinity while maintaining broad appeal. Designed by http://www.avec.us/project/brooklinen/.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: