Verde SW1 is a new 282,000 sq ft office redevelopment in the heart of Victoria, owned by developer Tishman Speyer. The existing building is being substantially reshaped to include six enormous roof gardens at the top. These feature spectacular views over Buckingham Palace and the Royal Parks.
The brief was to create a name, identity and marketing campaign to promote the redevelopment. Kimpton worked with the client, agents and architects to establish a core proposition of ‘bringing the outside in’ focusing on the roof gardens as its main selling point.
Our concept centred on combining office and garden elements, and Kimpton illustrated a series of key messages in this way. Kimpton have produced a website, brochure, app, film, hoardings and a marketing suite. The app is used by the agents on their tablets and it features 360 degree virtual CGIs. Kimpton also commissioned a 10ft angle poise lamp, made by Makestuff, to sit on top of the marketing suite.
The building will be launched in the Spring 2016.