HipVan is an online store that curates well-designed everyday items. Bravo took inspiration from the 1960s Volkswagen camper van and extended it across the branding, creating an engaging identity for a free-spirited brand.
The HipVan identity is a mix of the bohemian and modern. The typography choice and treatment reflects on HipVan’s bohemian references and its relevance to modern shoppers of this era. When choosing the brand’s colour palette, Bravo wanted a colour that is reminiscent of the retro style but still contemporary at the same time. Bravo settled on this shade of turquoise – a colour that rests beautifully in between green and blue, radiating both the uplifting energy of yellow but still maintaining the cool insouciance of blue.