Together we set out to build a new Swedish food chain with the aim to redefine the concept of fast food. Panini needed two things: first, a new company name, one that would communicate their range of food influences from all over the world. And a brand platform and visual identity that could express how they passionately believe that ‘fast food’ can be fresh and healthy.
The new strategy and the more developed, confident brand expression has put Panini Internazionale in good health. Today Stockholmers can enjoy a well-prepared, healthy meal at one of their 19 new restaurants. And Sweden’s freshest fast food chain continues to grow, expanding with 3-5 stores on an annual basis. In this culinary case, faster means better – for everyone. Designed by SDL.