A fun-loving, former lawyer named Kent came to us with his dream to build a brewery. He came armed with two things – a name (Coppertail) and an idea from his daughter (Coppertail is a sea monster). Spark identified the truths of Kent’s vision, evaluated competition then built a brand story based on encounters with Coppertail. It inspired beer names. Influenced labels. Created stories and even encouraged consumers to experience their own encounters. At an event, on the shelf or in someone’s hand, Coppertail would be imaginative – and unmistakable.