GIRVIN – Emerald

Screen Shot 2015-04-22 at 9.08.28 amScreen Shot 2015-04-22 at 9.09.03 amemerald_nuts_typeface_with_nuts emerald_nuts_lineup

First sold in 2004, Emerald Nuts is a line of nut snacks offering almonds, cashews, pecans, and walnuts in a variety of presentations and flavorings ā€” from trail mixes to cocoa roasted almonds to sweet and salty mixes. Produced by parent company Diamond Foods, Emerald Nuts hit a period of growth in 2007, in part thanks to its Superbowl adfeaturing a mischievous Robert Goulet and is now sold nationwide at major retailers like Target and Walmart. With the recent introduction of resealable bag packaging, Emerald Nuts adopted a new logo and identity designed by Seattle, WA-based GIRVIN.

All images sourced from Jonathan Bell, who worked on the project at GIRVIN.

Spotted via Brand New.

1 comment
  1. SimplyGuiding said:

    Reblogged this on Simply Easy to Grasp and commented:
    Fantastic typography & graphic design work!

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