Global Generation are hands-on types. They run workshops for young people where they dig, grow vegetables, and make things. This was key to our approach with their new brand identity. Beginning with a one-day workshop attended the Global Generation team, some of the young people they work with, and Fieldwork (and led by one of our regular collaborators, Mark Shayler of Ape), we spent time uncovering the identity of the organisation and learning about their core purpose.
Fieldwork developed a few initial, exploratory ideas for the visual identity, which we iteratively narrowed down and developed into a custom stencil typeface that the team can use to create their own signage and print materials, in true hands-on Global Generation style. Fieldwork also developed bespoke iconography to provide additional tools for them to use in their communications.