Moving Brands – Lexmark

Screen Shot 2015-04-09 at 8.58.04 am lexmark_launch_event lexmark_ribbon_01

Established in 1991 as a divested company of IBM, Lexmark is mostly known for its consumer- and business-level laser printers and supplies — we are the proud owners of a Lexmark C455dn — or what they call “imaging and output solutions”, sold in over 170 countries. Since 2010, however, Lexmark has acquired and integrated a number of software companies that have nothing to do with printing: intelligent capture, enterprise content management, healthcare content management, financial process automation and enterprise search. Now, Lexmark describes itself as a company that “creates enterprise software, hardware and services that remove the inefficiencies of information silos and disconnected processes, connecting people to the information they need at the moment they need it.” Yesterday, along with a new tagline, “Open the Possibilities”, Lexmark introduced a new identity. Designed by Moving Brands.

Spotted via Brand New.

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