The International Literacy Association came to Ideon to establish literacy as an urgent global cause, elevate ILA’s brand and solve for literacy around the world.
The International Reading Association wanted literacy to become recognized as an urgent global challenge—and to use literacy to power 21st Century economies and transform lives, especially those 800 million people who aren’t able to read and learn. That’s why while IRA was already doing noble work and renaming itself the International Literacy Organization, Ideon identified gems to reposition the organization as a powerful global thought leader and champion for literacy, carrying this message across the total brand expression. Our work reflected ILA’s global commitment to a new theme, to “Make This the Age of Literacy,” with a redesigned logo in a bold font and warm yellow color evocative of a new dawn. Ideon combined modern design sensibility balanced with ILA’s brand attributes, creating a nimble social campaign named “Light Up a Mind” and a cause website that launched March 30, 2014.