Collins – Room Essentials

54c952365dde22e787000c8454c952395dde22e787000c8554c952445dde220d24000c6f 54f7208e5dde2297b2001237

Room Essentials is Target’s line of Modernist home furnishings. Its 2,000 SKUs cross 60 categories and account for over a billion dollars in revenue. But those sales were slowing among Millennials for three years running. Target asked us to recapture that enthusiasm by reinventing the brand.

Leveraging Collins Pinterest insight and the guest’s journey, we approached product photography not as imagery for packaging but as inspiring content that would feel authentic to, yet eye-catching on, Pinterest as well. That way, Millennials could see something on Pinterest, go to the store – and see that exact image on the shelf. In short, Collins recreated Pinterest in the real world and created a seamless content experience.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: