Swear Words – The Good Fish

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Anything but a “frozen flake and soggy chips” sort of joint, The Good Fish Co. reinvents the concept of the fish and chip shop by focussing on sustainability and good health.

Drawing on nautical vernacular without resorting to cliché, the identity system uses colour and typography to communicate a fresh, contemporary take on a well-established style. Designed by Swear Words.

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