Igloo is a full-service interior design firm focused on luxury residential design and high impact hospitality spaces. Everything they put out into the world, from furniture to custom millwork to lighting — communicates one clear, considered, and cohesive message.
The company Principal, Alain Courchesne, appointed me to create a new identity for Igloo as part of a company refresh. Steven Bonner designed a primary logotype using simple geometric shapes based on various simplistic views of an igloo and it’s core building blocks. This felt fresh and interesting, and sought to avoid the obvious clichéd traps that could have been so easy to fall into given the name. As a support system, Steven Bonner designed a set of avatars around two complimentary colour schemes to reflect the differing approaches and personalities of the company’s two principals. Each avatar uses the combined logotype shapes to form a whole, reflecting their work which encompasses several services working together to create beautiful spaces. The final system was then applied to a range of stationery and promotional items using Colorplan by GF Smith and a combination of foil stamping and letterpress printing.
Responsive website design by Mike Sullivan, Mister.