Visual identity system for London based Fraher Architects. Our concept is based on the visual language of architecture. The logo is based on the plan view of the letter F. The intersecting compartments or rooms create a simple graphic device for containing text, images and texture. A vibrant red accent colour supports the minimal yet functional aesthetic. Applications include: suite of stationery, website, internal documents and presentation materials. Website launching shortly. Designed by Freytag Anderson.