Multi Adaptor – PayPoint

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Multi Adaptor took the P as our starting point, using the angle of the tip to create an ownable graphic device — the PayPoint pointer. We used this across the identity system in a variety of ways: to house messaging, create illustrations or frame content. Multi Adaptor developed tone of voice and messaging to reinforce the brand’s strapline and a flexible design language that could adapt depending on whether the brand was talking to consumers or businesses.

Brand development, tone of voice, messaging, consumer and B2B website, brand video, business stationery and collateral.

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