Aloof – Josh Wood

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Josh Wood is one of the world’s most influential and respected hair colourists. As Director of renowned London salon, Realhair, Josh approached Aloof to review their branding and design a new range of hair styling products. Aloof identified an opportunity to evolve the existing branding to make it more impactful, creating a marque that could be used in inventive ways across their day-to-daycommunication, marketing collateral and packaging.

Aloof designed a family of four new styling products, launched at Harvey Nichols, updated an existing range of hair care products with the introduction of a travel set, and created the identity for ‘Realhair Prive’ — an exclusive salon service for overseas clients.

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