The Prospect Park Alliance partners with the City of New York to ensure ongoing care and long-term preservation of Brooklyn’s largest park. Since 1987, they have worked to help fund the Park’s operating budget. Today, they employ three-quarters of the Park staff and help preserve the natural environment, restore historic design and provide public programs and amenities for the park. No small task at 585 acres in size with more than 10 million visits each year.
OCD worked with the Prospect Park Alliance to improve the park’s digital experience, as well as build community and clarify the brand. In November, we launched a new online platform including an interactive map and dynamic calendar. We also refreshed the logo and built a comprehensive identity system to support ongoing communications. The overarching strategy was simple: make a great park greater.